OSKAR HANNU / MOONCAKE STUDIOS           



ASKET 10 YEAR T-SHIRT,  2025

An exception to Asket’s disciplined design philosophy, the 10 Year T-Shirt marks their tenth anniversary – a once-in-a-decade limited edition. 




Embroidery & Identity Design: 
Oskar Hannu

Asket Creative Team:
Carl Michael Ulfstedt
Oskar Hannu
August Bard Bringéus 

Video:
Oskar Hannu 

Studio Photography: 
Rickard Aronsson


































“FULL CIRCLE” 

The 10 year symbol is a variable workmark that comes in ten different versions – each one celebrating a part of Asket history. The symbol embroidered on the 10 year t-shirt represents craftsmanship, as the design is inspired by a weave draft.


































IN RETROSPECT: ASKET REBRAND LAUNCH

The 10 Year T-Shirt campaign followed up the launch of a new logo and visual identity for Asket. The new visual identity was designed by Daniel Carlsten – launch videos and in-store brand assets produced and designed by Oskar Hannu. 








Launch video 01: Label









Launch video 02: Sign







Launch video 03: Window











In-store assets: Catalogues



A modular and dynamic system of folders and catalogues in differents formats. Replaceable sheets, fold-out spreads and room for material swatches. 






On display at 72-74 Brewer Street, London























Bespoke aluminium price signs holders













Debossed craft paper trays at 72-74 Brewer Street, London